Free Agency Playbooks
Resources & Agency Playbooks
Free checklists, proposal templates, and cold outreach swipe files to help web professionals turn technical site flaws into closed retainers.
Cold OutreachMarkdown / PDF
The 3-Sentence Speed Pitch Swipe File
Battle-tested cold email, LinkedIn DM, and 30-second Loom scripts citing prospect DOM bloat and LCP flaws that generate 28%+ reply rates.
Non-salesy peer-to-peer framing
Specific flaw variables (LCP element, DOM count)
Calendly invitation closing script
Agency GrowthWord / Google Docs
Executive Speed Remediation Proposal Template
The exact proposal template used to bridge the gap between technical Core Web Vitals diagnostics and high-ticket $3,000 to $5,000 client retainers.
Scope of work definition (SOW)
Before vs After metric benchmarks
Deliverable timeline and payment milestones
ChecklistInteractive Sheet
WordPress Core Web Vitals Checklist (2026)
A 24-point audit checklist covering server configuration, Redis object caching, Brotli compression, image budgets, and script delaying.
Step-by-step remediation order
Zero-CLS layout stability guidelines
Tested plugins compatibility matrix
Technical SEOJSON-LD Snippet
AI & GEO Search Readiness Schema Template
Copy-and-paste Schema.org JSON-LD templates linking Organization identity, author credentials, and primary semantic entities for ChatGPT and Perplexity citations.
Valid Schema.org syntax
Author E-E-A-T property links
llms.txt configuration guide